Throughout her career, Adriana Pirela has demonstrated a deep commitment to empowerment and meaningful impact. She has played a pivotal role in building brands from the ground up and fostering individual growth, consistently prioritizing purpose-driven leadership. Adriana’s strengths lie in her ability to balance dynamic professional responsibilities—serving as Chief Marketing Officer, Chief Mama Officer, and Chief Mentoring Officer, while driving transformation across diverse domains. Her multidimensional career reflects her talent for navigating complex markets, leading high-performing teams, and reshaping how organizations engage with their audiences. She continues to integrate personal values with professional excellence, achieving success through authenticity and strategic vision.
Adriana Pirela’s career is defined by bold leadership, innovation, and a deep commitment to customer-centricity. From early roles in global technology firms like BlackBerry, Samsung, and TCL across Latin America, to executive leadership at Digicel in the Caribbean, she has consistently broken new ground. At Mindvalley, she transitioned to a user-focused approach, refining strategies in a high-growth startup environment. Today, as CMO at Brava, Adriana leads with purpose, building human-centric brands and reshaping how organizations engage with their audiences.
Her approach at Brava prioritizes deep market understanding, agile local teams, and a flexible structure that empowers regional responsiveness. By integrating advanced segmentation and real-time customer feedback, she positioned Brava as a premium challenger in competitive B2B markets. Her leadership fosters cultural intelligence, collaboration, and sustainable growth. Beyond the boardroom, Adriana embraces a holistic view of success, balancing her roles as a marketing executive, mother, and mentor. Through free mentorship programs, she empowers women to lead fully integrated lives, proving that strategic leadership and personal fulfillment are not mutually exclusive. Adriana’s journey exemplifies how thoughtful strategy, authentic leadership, and human-centered marketing can transform brands and the lives they touch.
Recognized by The CIO World as one of The Most Influential CMOs to Watch 2024, Adriana Pirela’s career stands as a testament to the power of integrating personal purpose with professional ambition.
