Prime Highlights :
- Microsoft Bing now offers free AI-powered video generation using OpenAI’s Sora model.
- Users can create 5-second vertical videos directly from text prompts within the Bing mobile app.
Key Facts :
- Users receive 10 free video generations, with more available via Microsoft Rewards points.
- Currently available only on the Bing mobile app; desktop support is not yet available.
Key Background :
Microsoft has introduced a powerful new AI video tool within its Bing mobile app, powered by OpenAI’s Sora model. This marks the first time that Sora’s capabilities are being offered to the public for free. Previously, Sora’s video generation features were accessible only to paying subscribers through ChatGPT Plus or Pro. By integrating it into Bing, Microsoft is extending the reach of AI-generated video content to a much broader audience.
Bing Video Creator is a new feature enabling users to make short 5-second videos out of plain text requests. The videos are vertically oriented (9:16), ideal for social media platforms like Instagram Reels, TikTok, and YouTube Shorts. The feature is available now through the Bing app on mobile devices only, with support for the desktop version in future releases.
When it is released, users are offered 10 free video generations. After the free quota is exhausted, users can continue generating videos in exchange for Microsoft Rewards points that are earned through frequent use of Bing and Microsoft products. For example, users can earn points by conducting Bing searches or by shopping from the Microsoft Store.
Even though the videos are promoted to be produced in “fast” mode, with a few minutes, users have had to wait for hours. Three requests for videos can be queued at once by Microsoft. The length of the videos is now fixed at 5 seconds, but upcoming patches vow to make improvements, such as longer lengths and horizontal layouts.
This is a broader trend of bringing high-level generative AI into consumer applications. In making it easy to use AI-based video creation, the firm is looking to democratize content creation and enable creative experimentation by its users.
