Prime Highlights
- Schoewe brings over 25 years of design leadership across major American outdoor and lifestyle brands to her new role at Stanley 1913.
- Stanley is expanding into coolers, soft goods, and lifestyle products as it looks to grow beyond the success of the Quencher tumbler.
Key Facts
- Stanley 1913 is a 113-year-old American brand known for insulated drinkware, operating under parent company PMI WW Brands, LLC.
- The Quencher tumbler became one of the most recognisable consumer products of the past decade, driving significant cultural and commercial momentum for the brand.
Background
Stanley 1913 has brought in seasoned product strategist Katarzyna “Kat” Schoewe as vice president of product innovation and design, tasking her with steering the brand beyond the viral success of its iconic Quencher tumbler.
Schoewe joins Stanley 1913, part of PMI WW Brands, LLC, after more than 25 years leading design and innovation for major outdoor, athletic, and lifestyle labels. Her portfolio spans Outdoor Research, Under Armour, L.L.Bean, Lands’ End, and Pearl Izumi. Across those roles, she built high-performing design teams, modernised product portfolios, and developed long-term innovation roadmaps grounded in consumer research.
Her appointment arrives at a pivotal moment for the 113-year-old brand. Stanley is actively expanding into new categories, including coolers, soft goods, and broader lifestyle products, moving well past the Quencher craze that made it a household name over the past decade.
Schoewe said her approach centres on placing customers at the heart of the design process to build an ecosystem of products that deliver human-centric solutions to real problems. She emphasised that while the product range will grow and new consumers will enter the fold, the brand’s founding mission stays intact.
In her new role, Schoewe will also focus on mentoring the next generation of women designers and exploring how artificial intelligence is reshaping product development workflows.
Stanley 1913 is betting that her track record of helping legacy brands modernise without losing their identity is exactly what the company needs for its next chapter.
