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Phoebe Gormley’s Fit Collective Wins Big with €3.4M Investment

Prime Highlights:

  • Fit Collective, founded by designer Phoebe Gormley, raised €3.4 million, marking the largest pre-seed round by a solo female founder in the UK.
  • The startup is helping major brands improve sizing accuracy, cut returns, and boost customer satisfaction through smarter production methods.

Key Facts:

  • Founded in 2023, Fit Collectivealready works with top brands like Rixo, Ro & Zo, and Boden.
  • The funding aligns with a wider European shift toward sustainable fashion, with startups like Fairly Made, Faume, and Yagaalso securing millions in 2025.

Background:

London fashion tech startup Fit Collective, founded by Phoebe Gormley, has raised €3.4 million in funding. This marks a record-breaking achievement, as it is said to be the biggest pre-seed investment ever raised by a solo female founder in the UK. The financing will accelerate hiring, product development and deeper integrations with global fashion brands seeking to cut returns, improve margins and bolster sustainability.

The round drew backing from AlbionVC, SuperSeed, True Global and January Ventures, alongside an Innovate UK Smart Grant. Explaining the thesis, Valerie Aelbrecht, Investment Manager at AlbionVC, said the team is addressing a costly industry weakness: “Fit has long been a major challenge for the fashion world, leading to huge losses from product returns,” said Valerie Aelbrecht, Investment Manager at AlbionVC. “We’re supporting Fit Collective because they are solving this issue from the ground up and creating tools that could transform how fashion brands operate.”

Launched in 2023, Fit Collective helps brands improve sizing accuracy during production by studying return patterns, fabric performance, and sales data before clothes are made. The company says that sizing problems have become a serious issue for the fashion industry, leading to around $230 billion in product returns and lost sales every year. Fit Collective’s platform is already used by popular brands like Rixo, Ro & Zo, and Boden to cut down on product returns, keep customers happy, and boost profits.

This funding comes as more European fashion startups work to make the industry greener. In 2025, Fairly Made, Faume, and Yaga raised millions to expand their sustainable fashion businesses. Among them, Fit Collective stands out for solving sizing problems at the source instead of focusing only on resale or supply chains. It’s also the only UK company featured in these 2025 funding updates, highlighting its unique place in the country’s FashionTech scene.

Gormley previously founded Gormley & Gamble, the first women’s tailoring house on Savile Row in its 200-year history, an experience she says sharpened her focus on fit and now underpins Fit Collective’s mission to deliver clothes that look good and fit better.