Convenience store consulting and management services play a critical role in enhancing operational efficiency and supporting sustainable growth in the retail sector. These services provide strategic insights to improve customer experiences, streamline operations, and optimize product offerings, making stores more appealing to local communities. As consumer preferences evolve, consulting incorporates data and technology to adapt services, focusing on speed, accessibility, and personalization. Consulting firms help retailers create environments that address immediate needs while fostering long-term loyalty through customer-centric innovations. Hana Hassan, Director of Marketing and PR, leads with a blend of brand engagement expertise, creativity, and teamwork. Her data-driven strategies and innovative vision guide impactful marketing campaigns that strengthen customer relationships and drive brand loyalty. At H&S Energy, Hana’s leadership shapes the company’s growth, leveraging customer-focused initiatives and a robust digital presence to maintain a competitive edge in the energy and convenience retail sector.
Hana Hassan’s career journey has been focused on marketing and public relations, with the ambition of reaching the CMO level. Starting as Director of Marketing at H&S Energy, she led loyalty and customer engagement initiatives, driving campaigns like 31 Days of Summer and 25 Days of Christmas. Her approach blends creativity, data-driven insights, and collaboration, empowering her team to embrace innovation. Hana’s leadership emphasizes customer-centric, impactful campaigns and utilizes digital tools to personalize offers, enhancing brand visibility. Her vision for the future includes expanding loyalty programs and integrating sustainable practices, positioning H&S Energy as a leader in the energy and retail sectors.
Hana measures her success as an innovation leader by tracking a combination of quantitative and qualitative KPIs, including loyalty program growth, app engagement, and the success of promotions in driving traffic and sales. She monitors redemption rates in campaigns like Powerfest and 25 Days of Christmas to assess customer response and brand loyalty. Additionally, Hana evaluates team engagement through the frequency of new ideas, cross-functional collaboration, and comfort with creative experimentation. She encourages aspiring marketers to embrace curiosity, calculated risks, customer-centricity, and data-driven creativity to refine their ideas and drive meaningful innovation.
Recognized by Chief Women Leaders as One of the Top 10 Trailblazing Women at the Forefront of Marketing in 2024, Hana Hassan’s leadership in the convenience retail sector demonstrates the power of blending creativity, data-driven insights, and customer-centric strategies to drive innovation and sustainable growth.
