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Martha Stewart-Backed Hint Raises $10 Million for AI Home Platform

Prime Highlights

  • Hint raised $10 million in seed funding ahead of its planned summer launch.
  • The AI platform aims to provide proactive home management advice using property data and user information.

Key Facts

  • Hint is an AI-native home management platform co-founded by Martha Stewart, Yih-Han Ma and Kyle Rush.
  • The company plans to operate with a growing Charlotte presence while currently following a fully remote model.

Background

Lifestyle entrepreneur Martha Stewart and a group of former employees from Red Ventures have raised $10 million to launch Hint, an artificial intelligence-based home management platform. The company plans to roll out its desktop and iOS platform during the summer as it looks to simplify home ownership and management through technology.

The seed funding round was led by Slow Ventures with participation from several investors, including Montauk Capital, Tusk Venture Partners and Energy Impact Partners.

The idea for Hint emerged after Stewart met chief technology officer Kyle Rush at her Bedford Farm property in New York. Stewart believed the discussion reflected an idea she had envisioned for years and decided to become part of the venture.

Hint has been co-founded by CEO Yih-Han Ma, who previously spent more than nine years at Red Ventures building home service brands. Ma said his experience exposed a gap where homeowners often struggled to find clear and reliable guidance.

The platform allows users to upload documents such as inspection reports, warranties and utility bills. It combines those details with public property information, including weather patterns and appliance data, to provide recommendations before problems become costly.

The company said the recommendation system remains separate from commercial partnerships and aims to focus on homeowner value rather than business incentives.