In its dedicated edition, Most Inspiring Business Humanizer and Change Leader, Women World Media proudly features Joyshree Reinelt, a dynamic leader whose empathetic and purpose-driven approach is redefining business. As CEO and Co-founder of Innate Motion, Joyshree has spent over 18 years transforming global brands by prioritizing people, planet, and profit, proving that business can be a force for regenerative good.
Joyshree, a trained psychologist of Indian heritage born in Frankfurt, Germany, brings cultural sensitivity and empathy to her work. Since co-founding certified B Corp Innate Motion in 2006 and co-founder of B Lab Europe, she has been a leading proponent of a people-first approach that moves beyond conventional marketing. Under her leadership, brands such as Unilever, Danone, and Ben & Jerry’s have been led to adopt purpose-first strategies, with Unilever’s purpose-driven brands outperforming the rest of its business by 69%. Her innovative Purpose Dive process enables brands to create genuine purposes that drive strategy, culture, and growth and align with consumer demands for sustainability and respect for people as individuals with distinctive stories.
Women World Media celebrates Joyshree for her transformative leadership in fostering inclusion, equity, and interconnectedness. By promoting radical empathy and collaboration, she empowers leaders to co-create iconic brands that tackle global challenges. Her thought leadership, including co-authoring The Human Growth Code and speaking on empathy as a business skill, inspires a movement to humanize business and build a positive future. For deeper insights into empathetic leadership, Joyshree recommends Fierce Empathy by Femke van Loon.
Joyshree’s impact extends through partnerships with The Next Practices Group and Purposewerx, amplifying Innate Motion’s global reach. Her ability to blend strategic foresight with compassion, viewing mistakes as teachable moments, nurtures the next generation of leaders and drives regenerative growth. Her Indian heritage and German upbringing inform her commitment to connecting diverse perspectives, unlocking the “human magic” of shared identity.
Joyshree’s passion for regenerative business stands out; she puts social, cultural, and environmental value above profit. In contrast to conventional leaders, she believes vulnerability and error are strengths, and she encourages a growth mindset that leads to innovation and resilience.
Women World Media honors Joyshree Reinelt as a visionary who shatters barriers, humanizes business, and designs a regenerative world where brands lead with purpose, empathy, and an unshakeable commitment to social good.
