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Threads Rolls Out ‘Spoiler Text’ Feature for Global Users, Zuckerberg Confirms

Prime Highlights

  • Meta CEO Mark Zuckerberg confirms that Threads is experimenting with a new spoiler-text feature.
  • Users can blur text or images to conceal spoilers until others decide to see them.

Key Facts

  • The feature lets users mark text or images as spoilers manually in their Threads posts.
  • Spoiler content looks blurry—.dots on mobile or grey blocks on desktop—until touched. or clicked.
  • The test is worldwide, but the functionality is now more optimized for mobile than desktop.

Key Background

Meta’s microblogging app Threads, introduced in mid-2023, has seen huge growth, becoming a top contender to X (formerly Twitter). As of the second quarter of 2025, the platform has exceeded 350 million monthly users, adding 30 million users in the last few months alone. To keep up momentum and enhance user experience, Threads has been busy adding new features that encourage interaction while resolving user concerns over privacy and customization.

One of the newer features tested is a “mark spoiler” function, where users can make specific text or images hide in their posts. The feature allows users to manually decide on portions of their content and mark them as spoilers so that sensitive or spoiler-revealing information stays hidden unless a user decides to show them. This is the same type of spoiler-control features that are implemented on sites like Reddit and Discord.

As per Mark Zuckerberg, this feature is being rolled out all over the world, though presently it’s more polished for mobile users. On mobile phones, spoilered content is presented as blurred-out floating dots, while on desktop it comes in the greyed-out box form. When tapped or clicked on the blurred part, the spoiler content materializes.

The feature is especially timely in the binge-watching, live sports, and gaming culture era, when unintentional spoilers can spoil user experience. Through the inclusion of the option, Threads increases the autonomy of users over their experiences, promoting polite and considerate content posting.

This rollout also reflects a broader push by Meta to make Threads more self-contained and distinct from Instagram, its parent app. In recent months, Threads has tested a standalone direct messaging system in select countries and introduced video ads and monetization options globally.

In general, the spoiler-text feature is consistent with Threads’ transformation from a straightforward Instagram extension into a full-fledged, user-centric social media platform that stays ahead of digital manners and content dynamics.