The modern global leadership league has been widened by inspirational women across the globe. With their strength, resilience, drive for equality, commitment to accessibility, and devotion to the cause of enriching business horizons to better corporate social responsibility, these strong leaders have transformed industries world over by dismantling age-old barriers and building a more inclusive and progressive global business environment.
Fueled by ambition and purpose, the odyssey of these inspirational leaders bring an impact that extends beyond boardrooms and bottom lines. Renowned as a champion of accessibility, this league is making it sure that opportunities are not confined to a privileged few but are extended across socioeconomic, geographic and gender divides.
With all these characteristics and traits, along with her analytical prowess that has driven sustainable revenue increases and market share expansion at Reckitt, Choy Yee Wong has emerged as the top contender in this league of ‘Inspiring Women Leaders.’
The Making of a Significant Saga
Her tenure as Country Manager has been marked by a steadfast commitment to strong marketing strategic expertise, business, financial, and strategic growth, category and P&L management growth.
Choy Yee Wong’s professional journey is deeply rooted in data-driven leadership. Furthermore, her expertise spans formulating award-winning business plans and steering category management in the competitive FMCG sector.
Her leadership at Reckitt honed her skills in sculpting high-performing teams and turning around business trajectories within a multinational context. “By embedding decisive, results-oriented practices into our company’s culture, we’ve achieved significant business growth, continuously outperforming in a dynamic market landscape,” she says, while her mission remains to lead with practicality and drive success through innovation and insightful market analysis.
A Legacy of Leadership Built on Purpose, Precision, and People
For over two decades, she has exemplified what it means to lead with both strategic brilliance and unwavering integrity. As the Country Manager and Marketing Director for Malaysia and Singapore at Reckitt, Choy Yee Wong is a powerhouse of operational excellence and people-first leadership. Her ability to deliver sustainable revenue and market share growth across competitive FMCG landscapes is a reflection of her profound understanding of consumer behavior, data-driven decision-making, and marketing innovation. What sets her apart is not only her remarkable track record but her ability to nurture high-performing teams that deliver consistent results in volatile markets.
Her career began with Southern Lion Sdn Bhd and steadily rose through leadership roles at 3M Malaysia, FrieslandCampina, and Nestlé Malaysia before she made her mark at Abbott Laboratories. Over nearly seven years there, she climbed from Group Brand Manager to Marketing Manager, leading breakthrough strategies in healthcare and nutrition. She joined Reckitt in 2020 as Head of Marketing and quickly demonstrated her capability in scaling business units, building category leadership, and cultivating brand equity that resonated with diverse markets. Her transition into Director-level and country leadership roles was a natural evolution fueled by relentless focus, unmatched discipline, and deep empathy.
Throughout her journey, Choy Yee Wong has consistently championed inclusive leadership, strategic foresight, and authentic communication. With expertise spanning CRM, brand development, digital marketing, financial analysis, and stakeholder engagement, she has been a cornerstone of transformation in every organization she’s touched. Her unique blend of humility and high-performance mindset allows her to lead with compassion while pushing the boundaries of what’s possible.
Championing Global Impact with Southeast Asian Grace
With over two decades of experience in the FMCG and nutrition industry, she has emerged as a defining force of transformative leadership across Asia—and now, on a global platform. Previously, as Country Manager for Mead Johnson Nutrition in Malaysia and Singapore, she led the company through significant business expansion, organizational renewal, and a cultural shift rooted in high performance and purpose. Her leadership not only delivered results—it redefined what modern leadership in nutrition and wellness should look like.
In her current role as Marketing Director for Canada, Choy Yee Wong carries the torch of Southeast Asian excellence into international markets. Her global outlook is firmly grounded in her belief that leadership begins with people and purpose. Across borders and cultures, she continues to empower diverse teams, design market-defining campaigns, and drive sustained commercial growth while staying rooted in authenticity and empathy. Her efforts have been recognized with numerous accolades, including being named Asia’s Most Inspirational Woman in Leadership—not once, but twice, in both 2022 and 2024.
Beyond her professional accomplishments, Choy Yee Wong’s story is deeply personal. As a mother of two boys, she understands the demands of balancing boardrooms with bedtime stories. Yet, through this balance, she has emerged as a beacon of resilience, clarity, and strength. Her ability to lead with heart while driving hard metrics sets her apart as a rare blend of executive precision and human-centered authenticity.
Choy Yee Wong is not only crafting campaigns and driving revenues—she is shaping a legacy of bold, compassionate leadership that transcends industries and borders. Her journey serves as a rallying call for women everywhere to lead not just with ambition but with intention. As she continues to break new ground globally, she remains committed to lifting others with her—proving that success is most meaningful when it inspires others to rise.
Pushing Boundaries, Together
In her trademark style of igniting energy and empowering teams, Choy Yee Wong recently led an unforgettable chapter in her leadership journey—spearheading a dynamic Nutrition Sales Kickoff Meeting under the bold theme: “Growth Beyond Limits.” The event was more than a corporate ritual—it became a manifestation of her unwavering belief in purposeful leadership and team synergy.
“We just wrapped up an incredible Nutrition Sales Kickoff Meeting, and the energy, insights, and strategies shared were nothing short of inspiring!” she reflected. “This is more than a meeting—it’s the launchpad for a year of breaking barriers and exceeding expectations.”
True to her legacy, Choy Yee Wong used the platform not just to outline targets but to rally hearts and minds. Her emphasis on bold strategy, collaboration, and shared purpose infused the gathering with a spirit of unity and determination.
“It’s always great to see team collaboration that fuels momentum and fosters a culture of excellence,” she noted. Her words were not mere motivation—they were a call to action for a global team driven by purpose, agility, and shared success.
The passion she brings to her leadership is matched only by her gratitude. “A huge thank you to the passionate leadership, team and partners who made this event a success.” It’s this humility, combined with her ability to unlock potential and push past perceived limits, that makes Choy Yee Wong a transformative figure in the global business community.
As she looks ahead, her vision remains clear: “Here’s to pushing boundaries, unlocking potential, and achieving record-breaking growth as a united and stronger team—together.” With leaders like Choy Yee Wong paving the path, the future of business leadership is not just about metrics—it’s about meaning, movement, and making every milestone matter.
Bridging Purpose and Innovation Through Bold Leadership
In a world increasingly shaped by transformation and uncertainty, few leaders manage to blend purpose, empathy, and performance as seamlessly as Choy Yee Wong. A dynamic executive and strategic visionary, Choy Yee is not only redefining what it means to lead in the modern age — she is reshaping how organizations align their impact with intention. Her leadership philosophy is rooted in the belief that people and purpose are the most powerful assets of any organization. With a career that spans across industries and borders, she has consistently championed initiatives that put humanity at the heart of innovation.
What sets Choy Yee Wong apart is her ability to drive sustainable growth while fostering inclusive and empowering cultures. She is widely admired for her authentic leadership style — one that listens deeply, acts decisively, and builds bridges between strategy and compassion. Her teams describe her as a catalyst of confidence: someone who sees potential where others see risk and who lifts others as she climbs. In every boardroom, mentorship session, or global panel, she brings not only experience but also a rare emotional intelligence that transforms moments into movements.
As a woman leader navigating high-stakes environments, Choy Yee Wong leads with fearless optimism and clarity. She championed ESG frameworks before they became corporate mandates and emphasized psychological safety before it became a mainstream metric. Under her stewardship, organizations have grown not just in numbers but in resilience — because she knows the real future of leadership is about creating an impact that lasts beyond quarters and KPIs.
Looking ahead to the present and beyond, Choy Yee Wong is more than just a name on a list — she is a blueprint for the kind of leadership the world needs now: bold, balanced, and brilliantly human. Her journey continues to inspire a new generation of women to rise, redefine success on their terms, and lead from a place of deep alignment.
