In the newest issue of Insights Success, which is titled The Most Inspiring Marketing Mavericks to Follow in 2025, the spotlight is on Leslie Barrett, who has introduced a major facelift in customer engagement. She uses thoughtful and customized data-driven communication to ensure that every stage of the customer lifecycle is given equal attention.

Her early experiences at Marketo taught her to pay more attention to customer success than traditional tactics. This enabled her to come up with strategies which would attract customers and nurture a strong emotional connection with them. This results in building long-term customer loyalty.

Insights Success applauds Leslie’s dedication towards delivering the best services to the clients, while strengthening relationships. She understands today’s customers well. She knows that today’s customers don’t want extravagant marketing, but proof of value. She uses this knowledge to create brilliant customer success stories and deliver impactful results to strengthen trust and credibility.

Insights Success is proud to feature Leslie, who supports relationship-based advocacy. She is driven to employ authentic ways to identify and empower customers so that they can share stories with ease.

Leslie has always worked towards attaining relevance and authenticity rather than gaining mass outreach. With that objective in mind, she used strategies such as personalized gifting and segmentation to strengthen customer relations.

Insights Success casts the spotlight on Leslie’s books which provide detailed information on the usage of customer insights of specialized focused strategies which build trust among the customers, while enhancing sales and renewals.

Leslie’s 4-part metric framework emphasizes how important business values and stability of customer marketing roles are. This framework includes- Program Output, Engagement, Revenue Growth, and Advocate Impact.

Leslie believes that in order to deliver proactive customer experiences which support retention and advocacy, it is important to plan the complete customer journey and do more than just onboarding.

Insights Success is proud to feature Leslie, who believes in ethical implementation of AI while ensuring data privacy. Her vision, creativity, and thoughtfulness can be seen in different campaigns such as National Customer Appreciation Day with personalized gift options.

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