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Equifruit President Jennie Coleman Named Among Canada’s Top 100 Most Powerful Women for 2025

Prime Highlights

  • Jennie Coleman, President and Co-owner of Equifruit, has been honoured as one of Canada’s Top 100 Most Powerful Women for 2025by the Women’s Executive Network (WXN).
  • Her recognition highlights ethical leadership and commitment to fair trade, showcasing how purpose-driven business can create lasting impact.

Key Facts

  • Equifruit, a certified B Corp, uses a ‘mission lock’to legally safeguard its social and environmental goals, ensuring fair pay and ethical trade.
  • Founded in 2006, the company has been listed by The Globe and Mailas one of Canada’s Top Growing Companies for four consecutive years.

Background

Jennie Coleman, President and Co-owner of Equifruit, has been named one of Canada’s Top 100 Most Powerful Women for 2025 by the Women’s Executive Network (WXN). The award recognises her strong leadership, ethical vision, and role in growing one of North America’s most respected Fairtrade-certified banana companies.

Jennie took over Equifruit in 2013 and has focused on fair trade and sustainable business. She has steadily grown the company, and The Globe and Mail has listed it as one of Canada’s Top Growing Companies for four years in a row.

Speaking about the recognition, Jennie said she was proud to represent a company driven by values. “Equifruit might not be powerful in the traditional sense, but our strength comes from purpose. We know what we stand for and never compromise on our values,” she said.

Equifruit is a certified B Corp and uses a ‘mission lock’ to legally protect its social and environmental goals. This keeps fair pay and ethical trade at the heart of everything the company does.

The WXN Top 100 Awards celebrate women who are making a major difference in their fields. Past awardees include Lisa LaFlamme, Dr. Makaziwe Mandela, and Rona Ambrose.

Founded in 2006, Equifruit has become a leading name in the Fairtrade banana industry across North America. The company keeps promoting fairness and sustainability in the global banana trade. Jennie’s recognition shows that true business strength comes from purpose, impact, and ethical leadership.